Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million

Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with.

Back in the fall of 2006, Doritos launched its “Crash The Super Bowl” contest, challenging fans to create their own big game Doritos ad. Finalists were voted on by fans, and the winner got $10,000 and a trip to the 2007 Super Bowl. It was such a hit, “Crash The Super Bowl” ran for the next decade.