FX was named the North American and the global marketing team of the year at the Global Entertainment Marketing Academy of Television Arts & Sciences’ inaugural GEMA Awards event on Thursday. The Global Entertainment Marketing Academy of Arts & Sciences is the org formerly known as Promax that relaunched in February, expanding from TV to include verticals devoted to film, music, sports and video game marketing execs as well.
The org reveled winners for its North America, Global, Latin America and Local competitions on Thursday night at the Peacock Theatre in Los Angeles.
Among other top prizes, Scandinavian agency New Land was named Global Agency of the Year, in addition to Europe Agency of the Year, while Zealot was chosen as North America Agency of the Year.
The new GEMA awards are timed to their respective fields’ awards seasons: Film during Oscar season; music during Grammys season; TV during Emmy season; and games in the fall, when the Video Game Awards take place.
“GEMA is thrilled to honor outstanding work from around the globe in its first TV/Streaming Awards celebration in our new configuration,” said Stacy La Cotera, president and CEO of GEMA. “We were privileged to see so much of the best work that this industry has to offer through these competitions and we congratulate FX, New Land and Zealot on their outstanding ‘of the year’ wins.”
Comedian and “Loot” star Ron Funches hosted the GEMA Awards event. Also launched was the GEMA Spotlight Honors, which included Riot Games and YouTube’s Reel Rejects. La Cotera said the honors “recognize innovation and inspiration across the transmedia landscape.
“Both Riot Games and Reel Rejects are creative enterprises who have successfully extended their brands across platforms to reach fans wherever they may be,” she said. “We are happy to honor both of them with our first-ever Spotlight Honors.”
Global and North America TV/Streaming nominees and winners are decided by a first round of online voting to determine nominees, and then a second round jury of industry peers to select the winners. The winners of all four competitions can be found at gema.org.
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