rebrand
-
Technology
Audi’s Rebrand in China Points to Bigger Changes in the Auto Industry
It’s also a rejiggering for the German automaker, which entered China in the late 1980s and became, thanks to a…
Read More » -
Blog
Jaguar asks people to “trust and reserve judgement” on rebrand
Jaguar has urged people to “trust and reserve judgement” over the rebrand of the carmaker. The company, embarking on the…
Read More » -
Blog
‘Do you sell cars?’: Jaguar’s rebrand prompts mockery, confusion online | Automotive Industry
British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key…
Read More » -
Entrepreneurship
Jaguar’s controversial rebrand is bringing the car into the EV era
The automaker ditched its iconic jaguar symbol for a logo that has left some people scratching their heads. Jaguar, the…
Read More » -
Entrepreneurship
EA Sports FC doubles down on fandom after epic rebrand
Jude Bellingham, David Beckham, Max Verstappen, and music artist Dave all star in EA Sports FC’s new extended trailer. Over…
Read More » -
Entrepreneurship
Beyond the rebrand: TELUS Digital’s next chapter
Two TELUS Digital executives discuss the company’s recent brand refresh and their collective focus on leveraging technology and human ingenuity…
Read More »
