Financial Markets

1 Historically Cheap Stock-Split Stock to Buy Hand Over Fist in December and 1 Potentially Troubled Artificial Intelligence (AI) Stock Split to Avoid

This has been nothing short of a phenomenal year for Wall Street and the investing community. The ageless Dow Jones Industrial Average, benchmark S&P 500, and growth stock-focused Nasdaq Composite have respectively delivered gains of 19%, 26%, and 27%, as of the closing bell on Nov. 27, as well as hit multiple record-closing highs.

While the artificial intelligence (AI) revolution has been undeniably important in lifting the broader market, it would be unwise to ignore the role stock-split euphoria has played in pushing a number of market-leading businesses higher this year.

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A stock split is a tool publicly traded companies can use to cosmetically adjust their share price and outstanding share count by the same magnitude. These changes are “cosmetic” in the sense that adjusting a company’s share price and share count doesn’t impact its market cap or underlying operating performance.

Stock splits come in two varieties, with investors flocking to one far more than the other. The less-popular of the two is reverse splits, which are designed to increase a company’s share price, often with the purpose of ensuring continued listing on a major stock exchange. This type of split is usually conducted by struggling businesses and requires a lot of extra vetting on the part of investors.

By comparison, investors gravitate to companies executing forward stock splits. A forward split is angled at making a company’s shares more nominally affordable for retail investors and/or employees who lack access to fractional-share purchases with their broker. This type of split is almost always undertaken by companies that are handily outperforming and out-innovating their competition.

Since 2024 began, more than a dozen prominent businesses have announced or completed a stock split, all but one of which is of the forward variety. However, the outlooks for these companies meaningfully differs.

As we move into December and prepare to turn the page on 2024, one historically cheap stock-split stock is begging to be bought hand over fist, while another formerly high-flying AI stock is worth avoiding.

Despite more than a dozen forward stock splits occurring this year, the most-attractive of all splits in December is the lone brand-name company that conducted a reverse split. I’m talking about satellite-radio operator Sirius XM Holdings (NASDAQ: SIRI).


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