The expression’s clean simplicity has kept it in heavy rotation over a long, long time period.
It’s an expression so common in every election cycle, you might not even notice it. A benign catch-all term for both nonpartisan voter registration drives and sophisticated influence operations. A phrase that is so firmly lodged in the electoral firmament, it almost feels intrinsic to the democratic process, as much a part of the routine as ballot boxes and super PACs.
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