Entrepreneurship

Tropicana orange juice fans revolt against smaller bottle size as shrinkflation spreads

Consumers aren’t happy about the container’s new look that gives less.

Tropicana orange juice fans aren’t happy about the brand’s latest redesign, which replaced the plastic bottle’s carafe-like look with a smaller, traditional-looking container, shrinking the portion size by 6 ounces. However, customers say while the size has gone down, the prices haven’t.


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