This quietly genius political ad uses ASMR to sell voters on Kamala Harris

ASMR videos are everything political ads are not, which is why a new Kamala Harris ad works so well.

ASMR videos are everything political ads are not. Soft and soothing, they’re a sensory experience listeners say they like for relaxation, insomnia, and stress relief. By contrast, political ads tend to be loud, obnoxious, and unavoidable when you’re forced to watch and listen to them during commercial breaks.