Entrepreneurship

The surprising reason white wine is now more popular than red

Rising temperatures due to climate change are making red grapes less predictable. So vineyards are shifting to white instead.

Gaja estate in Piedmont, Italy, is an iconic producer of red wines; bottles of Barolo and Barbaresco easily demand triple-digit prices. But several new projects show a focus not on the Nebbiolo grape for which they’re famous—but on white wines.


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