Entrepreneurship

The design industry is broken. These design coaches want to fix it

A new niche of design-focused career coaches is popping up to address burnout, changing job prospects, and a lack of creative control.

By most external factors, Renda Morton had a successful career in design. In the late 2000s, she co-founded the design studio Rumors where she and the team worked on identities, websites, and books for a range of clients. She joined The New York Times as a designer in 2012, eventually becoming the paper’s Vice President of Design before moving to California to lead product design at Dropbox in 2018.


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