TikTok creators and executives at influencer agencies weigh in on how they see their role in getting out the vote so far, and what might lie ahead in the remaining weeks of the presidential race.
If Barack Obama’s digital journey to the White House in 2008 marked the Facebook election, and Donald Trump’s social media presence in 2016 made that race the Twitter election, then 2024 seems likely to be remembered as the TikTok election.
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