Everyone’s favorite music moment is back with new features.
At long last, Spotify Wrapped is debuting worldwide to users today, and it might just have pulled a page out of Taylor Swift’s Eras Tour playbook. This year’s Wrapped is a bold, glitchy, techno-inspired romp—and it’s all about each users’ ultra-specific personal eras.
2024 has been a year punctuated by pop culture’s fast-moving cycles. Emerging artist Chappell Roan exploded in popularity early in the year. Sabrina Carpenter mainstreamed her pop hits straight into our veins with this summer’s Short n’ Sweet. Charli XCX’s now-iconic album, brat, went beyond music to define an entire generational attitude. This year, “culture [moved] fast from the fringes to the forefront,” says Spotify’s senior director of global marketing Matt Luhks. Now, Wrapped is focusing on how that momentum impacted individual listening habits, by dividing 2024 into a series of personal listening “phases.”
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