Entrepreneurship

Snap’s new AR Spectacles are fun. Too bad they’re not for consumers (yet)

Snapchat’s creator has a new version of its glasses, and a vision for more approachable augmented reality. But it’s still a preview, not a full-blown consumer product.

We may yet live to see the day when it’s perfectly normal to see the world through eyewear that blurs the line between physical reality and digital imagery. But instead of coming into focus, the question of how we might get there has become murky. We do know that the metaverse bubble has definitely burst: Even Meta is downplaying the hype by pitching its Quest headsets as AI-powered mixed-reality devices, a less out-there concept. Meanwhile, spatial computing—Apple’s term for what it’s creating with its Vision Pro headset—might be Apple’s tiniest niche for a long time to come.


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