OpenAI cautiously tests taking deepfakes mainstream with the public launch of Sora

OpenAI is testing a feature inside Sora with a small group of users that allows them to clone people into a video scene. It calls the turnkey tool ‘an experiment.’

Last February, OpenAI teased a powerful AI generator dubbed Sora that could create complete videos from simple text prompts. Today, Sora leaves beta and is launching to the public. 

Available as part of ChatGPT subscriptions starting at $20/month, users will be able to create high definition videos up to 20 seconds long from nothing more than a text prompt. However, the capabilities and UX of Sora are both far beyond the spartan presentation of ChatGPT.