Entrepreneurship

‘Kindness content’ on TikTok is getting hate. Here’s why

Critics argue that recording a stranger, often unknowingly, and sharing a video of them online to gain social media clout is problematic.

Every Christmas growing up in Minnesota, Jimmy Darts’ parents gave him $200 in cash: $100 for himself and $100 for a stranger. Now, with over 12 million followers on TikTok and several million more on other platforms, philanthropy is his full-time job.


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