First fashion came for interior design. Now interior design is coming for fashion

Why some of the biggest interiors brands are getting into the fashion game.

Early one morning in April 2023, eager shoppers lined up outside Taliesin West—the Arizona home where the famed architect Frank Lloyd Wright once spent winters—now the headquarters of the Frank Lloyd Wright Foundation. They weren’t waiting for furniture; they were queued up to buy a limited edition pair of sneakers and garments from the brand Kith.