Facebook owner Meta is bringing back facial recognition tech. Here’s why

When Meta shuttered its facial recognition system in 2021, deleting the face scan data of one billion users, it cited “growing societal concerns”.

Three years after Meta shut down facial recognition software on Facebook amid a groundswell of privacy and regulator pushback, the social media giant said on Tuesday it is testing the service again as part of a crackdown on “celeb bait” scams.