Entrepreneurship

EA Sports FC doubles down on fandom after epic rebrand

Jude Bellingham, David Beckham, Max Verstappen, and music artist Dave all star in EA Sports FC’s new extended trailer.

Over three decades, the Electronic Arts (EA) built its soccer video game into a $2 billion annual franchise, and it had one name: FIFA. That ended last year after a financial dispute with the global sport’s governing body, and the game was rebranded EA Sports FC. 


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