Dude Perfect went from YouTube to raising $100M. Here’s how its new CEO wants to grow the brand

Dude Perfect CEO Andrew Yaffe talked to ‘Fast Company’s Most Innovative Companies’ podcast about his plans for the media brand.

Over the past 15 years, sports and entertainment company Dude Perfect—which started as a YouTube channel where five best friends posted videos of trick shots in different sports—has grown into a media juggernaut with attendant cruises, toy lines, and TV deals. Its content has expanded to include highly produced biweekly videos where they break world records or attempt challenges—sometimes, with the help of famous guests.