Entrepreneurship
Corporations are trying to co-opt Gen Z slang. It’s going as well as you’d imagine
Across social media platforms, companies are trying to embrace trends like ‘brat.’ The results usually aren’t pretty.
“It’s a brat summer at Currys, my guys,” says an employee of the British electrical retailer in a TikTok viewed 2.3 million times. “Northumberland Zoo hits different,” a white-haired staff member says in another with almost eight million views. Walking around an 880-year-old bed and breakfast, a visibly older woman says, “See the garden? It’s giving relaxation.”
