Beyond the rebrand: TELUS Digital’s next chapter
Two TELUS Digital executives discuss the company’s recent brand refresh and their collective focus on leveraging technology and human ingenuity to deliver standout digital customer experiences and bring disruptive AI use cases to market for their clients.
Nearly 20 years ago, TELUS International was established to provide customer service support for its parent company, a major Canadian telecom company. From its lone site in Manila, the company also supported a limited number of additional clients in the North American market. However, word spread quickly about the small company delivering exceptional results, and as demand for its services increased, company leaders decided to capitalize on its potential.
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