Many content creators juggle promotions as side gigs alongside traditional jobs, with their ongoing weight-loss transformations unfolding in real time on TikTok.
“I was offered $20,000 to sell you Ozempic,” the text overlay reads on TikTok influencer Stella Kittrell’s post. “A year ago I got my first Ozempic collab offer and it was pretty nuts,” she explains. “A year ago it was $15,000 for a 15 second ad, now it’s $20,000 for a three-frame Instagram story.”