10 years in, the Try Guys expand their universe with a new streaming platform

With 2nd Try, Zach Kornfeld and Keith Habersberger want to engage longtime viewers and court a wider audience.

Ten years ago, four Buzzfeed staffers took the site’s pivot to video as an opportunity to film themselves trying things they’d never done before. With a video of them trying on women’s underwear that went viral, the Try Guys were born.