Showing off the Orion glasses, Mr Zuckerberg said: “A lot of people have said this is the craziest technology they’ve ever seen.”
Users will be able to interact with Orion through hand-tracking, voice and wrist-based interface.
Meta also announced an entry-level version of its Quest line of mixed-reality headsets, with prices for the new Quest 3S starting at $300 (£225).
Some of the world’s biggest technology firms have been developing AR glasses but have not yet launched commercially successful mass market devices.
In recent years, Meta has pumped billions of dollars into developing AI, AR and other metaverse technologies.
The company expects to spend as much as $40bn on new projects this year, a record high.
Before the event, Meta’s shares ended Wednesday’s trading day at a record high of $568.31.
The company – which also owns social media platforms Facebook and WhatsApp – has seen its stock market value rise by more than 60% since the start of this year.
However, ahead of Meta’s annual showcase, thousands of Facebook and Instagram users, including many celebrities, shared a Stories post that falsely claimed people had to repost it if they did not want the firm to use their content to train its AI tools.
James McAvoy and Tom Brady were among those who fell for the hoax.
A Meta spokesperson confirmed users can only object to having their content used by submitting an objection form.
This can be accessed by clicking on a notification sent to users about the plans, or by going to the privacy centre under account settings.
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