Entrepreneurship
Before Apple releases a television, it needs to fix its TV app, and more
New rumors about a possible Apple television set make me wish that Apple would address the issues with its entire TV ecosystem.
Earlier this month, the tech sphere was buzzing following a report that Apple was “evaluating” the idea of releasing a television. Many Apple diehards have longed for an Apple TV set, and I believe that such a device from Apple makes more sense today than nearly 15 years ago, when similar rumors were in full force. However, before any Apple television set can launch—or be a success—Apple needs to fix its existing, messy TV ecosystem of hardware and software that is both confusing to general users and frustrating to film buffs.
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