Entrepreneurship

Why people deny climate change after existential threats like hurricanes

For many people, denying the existence of a climate crisis is not only convenient but also may feel psychologically necessary.

As TVs across Florida broadcast the all-too-familiar images of a powerful hurricane headed for the coast in early October 2024, people whose homes had been damaged less than two weeks earlier by Hurricane Helene watched anxiously. Hurricane Milton was rapidly intensifying into a dangerous storm, fueled by the Gulf of Mexico’s record-breaking temperatures.


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