Beyoncé’s update to the Levi’s 1985 ad ‘Launderette‘ is just the first in a full campaign. Which one should be next?
When Beyoncé dropped her hit Cowboy Carter album in March, no one could’ve been happier than the folks at Levi’s. Having the 17th track, “Levii’s Jeans,” one extra vowel away from its signature product would be any marketer’s dream. Now the brand has dropped the first installment of an official collab campaign, with Beyoncé starring in a remake of its classic 1985 “Launderette” commercial.
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